“It takes guts to create the life you envision. Let’s just get that out of the way”

Hi! I’m Joselyn.

An NYC performing artist & lifestyle designer that loves helping you create the system &  mindset to get you to where you want to be. 

Through my personal development  lifestyle brand, Joselyn Martinez Inc. I  offer up to date solutions to help you navigate modern day life in a way that leaves you feeling more daily fulfillment & satisfaction.

In an era of distractions, it’s become increasingly difficult to focus on individual priorities, leaving many of you with the feeling that there is never enough time to get it all done & asking yourself, “how are other people doing it?”

Hey. I’ve been there. I’ve done that. The running around in circles trying to get it all done then feeling like I have nothing to show for it.

I’ve created a series of ways to help you focus on what matters to you, by designing a life plan.

I do this through events such as goal setting workshops, digital courses, and one of my favorites: The Modern Woman Mastermind. ™ 

I believe that we need to do what we really yearn for in life, not just settle for what’s given. Even with the twists and turns we have to deal with, in the end you can still direct your life’s script. 


So how did I get here? you might ask.

As a first generation Dominican American from NYC, (Washington Heights, to be exact), I remember having big dreams of being on actress, a singer, a person that helps other people and animals, type of person. 

My parents always supported my big visions. I grew up in a household that valued family, education, our culture and work. I felt supported and safe, but this all changed when I was nine years old and my father was murdered in the restaurant my mom and he had built. 

My father lost his life, my family lost their leader and along with that we also felt a part of us died. 

I lost a lot of confidence, self-esteem and belief that all was possible in the world. At such an early age, I felt pain I would never be able to describe. The world wasn’t what I thought it was and at any moment, we could lose a loved one. Fear controlled me. 

It didn’t take me long to come to the realization, that though a major part of me had been taken, and life would not be the same,  I knew I had a choice:  

I could let the traumatic experience make me a victim as well, or I could rise above all and prove to myself that no matter what happened in life, I could still create a life I loved living. 

This is at the core of what I share with everyone that works with me. 

This is what I wish for all women who are determined to reach their full potential too.

Everything I do is based on my experiences.

Since education was such a big part of my life, I made it a point to get the best education I could come across.

When I was at an all girl high school, I was introduced to Nietzches’s readings in Philosophy class.

No matter what setbacks we have, or dysfunctional systems in society we have believed, we have the power to can create a life we love living.

Some other life experiences also prepared me to shape my mindset into the can all attitude I have now.

And founder of Joselyn Martinez Inc. a personal development lifestyle brand because I know first hand what it feels like to think that other people hold the power to create the lives we envision for ourselves or that “something” is stopping us from reaching our full potential.

Because …


“Life is not a dress rehearsal”

One of the biggest things I’ve learned as  performance artist:


Self Discipline & creative ways to make anything happen.


I continue to enjoy this amazing journey towards self actualization, one that has gifted me with a fulfilling and fun career working and learning from some of the biggest actors in the industry.


I am building a new business that inspires, encourages and teaches women to design their version of success.


Fun Facts About Me

Music is in my blood. I’ve loved music since I was a young chica!

I must get some of my joie de vivre from mom. Teaching her how to be more tech savvy everyday.

Preserving my dad’s legacy, and his memory, is important to me.

I am in a passionately long term relationship with all things Paris.
I’ve been Jennifer Lopez’s double and stand in for the hit series Shades of Blue and other films. Shoots can be anywhere from 8 to 14 hour days in different places across NYC.
I attended an all-girl High School. It has influenced me enough to be passionate about inspiring, encouraging and teaching women how to navigate #moderndaywomenproblems and create success on their own terms.

My office assistant Joey the Cutie cat is a human toilet trained smarty. People love his IG stories.

A long time ago I wanted to be a veterinarian but I couldn’t bring myself to dissect a frog in Bio.

I believe women should know the basics of self-defense. Krav Maga is my favorite martial art.

 Professional Bio

Joselyn Martinez is a NYC-based creative entrepreneur, lifestyle designer, and CEO of Joselyn Martinez Inc., a chic personal development brand aimed at helping busy corporate and entrepreneurial women ready to transition into a life of personal fulfillment and thrive in the modern world.

Through lifestyle workshops, digital courses, 1 on 1 consultations, and her signature program The Modern Woman Mastermind, Joselyn exposes the erroneous idea that one must choose between societal demands and personal happiness, and helps participants design a life plan that allows for more personal freedom and peace of mind.

Joselyn Martinez Inc. provides support, accountability and community, and is committed to helping professional women to feel more at ease and accomplished in their everyday lives.

A first-generation Dominican American from NYC (Washington Heights, to be exact), Joselyn always had big dreams: of being an actress, a singer, a person that helps other people.


She has achieved it all. Joselyn has recorded an all Latin Pop CD, and can be seen in numerous commercials and print ads for various brands including HBO, Walmart, McDonald’s, and Verizon. She’s also worked as Jennifer Lopez’s double and stand-in for the hit series Shades of Blue and other films.

Her education as an NYU Pre-Law student helped her research her Dad’s murder (which happened when she was only 9 years old). Through her unwavering desire and tenacity, she was able to locate the man who murdered her father and bring him to justice.

The story has been seen in Newsweek, marieclaire, NY Daily News, NY Post and New York Times, as well as on ABC’s Good Morning America, Telemundo, CNN with Poppy Harlow, Live with Piers Morgan, and on Univision: Aquí y Ahora, and celebrated by Cosmopolitan Magazine as a “Fun and Fearless Female!” She is currently working on a book detailing her experience. In 2020, Joselyn launched the Modern Woman Planner, a 90-day goal-setting tool, backed by supporters who covered publishing costs on an Indiegogo Campaign.

For fun, Joselyn engages in a multitude of mindfulness practices including Krav Maga and Yoga, indulging in funny memes on social media, and a toilet-trained cat named Joey.

What I Offer

The Modern Woman Planner

Feeling like it’s a struggle to keep track of things. Maybe a simple and easy to use planner is what you are looking for. Click to learn more and get your copy!

Designed to help you think of Quarterly Goals, thus making them easier to accomplish.

The Modern Woman Mastermind™

In this 4 week mastermind, you’ll learn how to focus and prioritize, especially when things seem like they are all over the place. You will learn how to thrive rather than simply survive. and be proactive rather than reactive.

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