“It takes guts to create the life you envision. Let’s just get that out of the way”

 Hi! I’m Joselyn.


A sassy and nerdy NYC based Latina and Creative Entrepreneur. 

As far as I can remember, I wanted to take advantage of all life had to offer, and for a while I felt it would all fall into place. I knew there would be challenges, especially after experiencing the loss of my dad at a young age, but I always felt my strong desire to succeed would overcome any obstacles that came my way. 

Then, somehow along my life journey, I ended up feeling like life was passing me by and I hadn’t yet reached some of my meaningful goals! I felt like I never had enough time and that I was always placing other people’s needs first. 

Don’t get me wrong, I was happy with my accomplishments…but I knew I was destined for more or a je ne sais quoi (I love dropping random French lines). I’d sit there watching TV wondering: How does Oprah do it?

I was determined to figure out how successful people managed their lives. One thing I knew for sure, “No matter what setbacks we have, or dysfunctional systems in society we have believed, we have the power to create a life we love living.”

I founded Joselyn Martinez Inc. because I know first hand what it feels like to think that other people hold the power to create the lives we envision for ourselves or that maybe “something” is stopping us from reaching our full potential. 

While I believe rising above it all is possible, I needed the tools and mindset to get there. Tired of waiting for “something” or “someone” to do something, I took it upon myself to get justice for my dad after a 25 year quest. I have my values and love for personal development to thank. The story made headlines around the world and I didn’t have to wait for anyone. 

Everything I do is based on my experiences.

Since education was such a big part of my life, I made it a point to get the best education I could come across.

When I was at an all girl high school, I was introduced to Nietzches’s readings in Philosophy class.

No matter what setbacks we have, or dysfunctional systems in society we have believed, we have the power to can create a life we love living.

Some other life experiences also prepared me to shape my mindset into the can all attitude I have now.

And founder of Joselyn Martinez Inc. a personal development lifestyle brand because I know first hand what it feels like to think that other people hold the power to create the lives we envision for ourselves or that “something” is stopping us from reaching our full potential.

Because …


“Life is not a dress rehearsal”

I am building a new business that inspires, encourages and teaches women to design their version of success.


What I Offer

The Modern Woman Planner

Feeling like it’s a struggle to keep track of things. Maybe a simple and easy to use planner is what you are looking for. Click to learn more and get your copy!

Designed to help you think of Quarterly Goals, thus making them easier to accomplish.

The Modern Woman Mastermind™

In this 4 week mastermind, you’ll learn how to focus and prioritize, especially when things seem like they are all over the place. You will learn how to thrive rather than simply survive. and be proactive rather than reactive.

Fun Facts About Me

Music is in my blood. I’ve loved music since I was a young chica!

I must get some of my joie de vivre from mom. Teaching her how to be more tech savvy everyday.

Preserving my dad’s legacy, and his memory, is important to me.

I am in a passionately long term relationship with all things Paris.
I’ve been Jennifer Lopez’s double and stand in for the hit series Shades of Blue and other films. Shoots can be anywhere from 8 to 14 hour days in different places across NYC.
I attended an all-girl High School. It has influenced me enough to be passionate about inspiring, encouraging and teaching women how to navigate #moderndaywomenproblems and create success on their own terms.

My office assistant Joey the Cutie cat is a human toilet trained smarty. People love his IG stories.

A long time ago I wanted to be a veterinarian but I couldn’t bring myself to dissect a frog in Bio.

I believe women should know the basics of self-defense. Krav Maga is my favorite martial art.

 Professional Bio

Joselyn Martinez is a NYC-based creative entrepreneur, lifestyle designer, and CEO of Joselyn Martinez Inc., a chic personal development brand aimed at helping busy corporate and entrepreneurial women ready to transition into a life of personal fulfillment and thrive in the modern world.

Through lifestyle workshops, digital courses, 1 on 1 consultations, and her signature program The Modern Woman Mastermind, Joselyn exposes the erroneous idea that one must choose between societal demands and personal happiness, and helps participants design a life plan that allows for more personal freedom and peace of mind.

Joselyn Martinez Inc. provides support, accountability and community, and is committed to helping professional women to feel more at ease and accomplished in their everyday lives.

A first-generation Dominican American from NYC (Washington Heights, to be exact), Joselyn always had big dreams: of being an actress, a singer, a person that helps other people.


She has achieved it all. Joselyn has recorded an all Latin Pop CD, and can be seen in numerous commercials and print ads for various brands including HBO, Walmart, McDonald’s, and Verizon. She’s also worked as Jennifer Lopez’s double and stand-in for the hit series Shades of Blue and other films.

Her education as an NYU Pre-Law student helped her research her Dad’s murder (which happened when she was only 9 years old). Through her unwavering desire and tenacity, she was able to locate the man who murdered her father and bring him to justice.

The story has been seen in Newsweek, marieclaire, NY Daily News, NY Post and New York Times, as well as on ABC’s Good Morning America, Telemundo, CNN with Poppy Harlow, Live with Piers Morgan, and on Univision: Aquí y Ahora, and celebrated by Cosmopolitan Magazine as a “Fun and Fearless Female!” She is currently working on a book detailing her experience. In 2020, Joselyn launched the Modern Woman Planner, a 90-day goal-setting tool, backed by supporters who covered publishing costs on an Indiegogo Campaign.

For fun, Joselyn engages in a multitude of mindfulness practices including Krav Maga and Yoga, indulging in funny memes on social media, and a toilet-trained cat named Joey.

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